Shop Playtex bras online at Harris Scarfe. Buy your favourite Playtex bras on sale including Playtex wirefree bras in great styles for maximum support & comfort.

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Find Your Favourite Playtex Bras At Great Prices

Playtex bras originated from the USA in 1932 as the International Latex Company. By fusing the names 'play' and 'latex' together, the Playtex brand was born and, with it, the adoration of generations of women, especially those with more ample bustlines. In 1954, the legendary Playtex Cross Your Heart came onto the market and scandalised by being the first intimate label to mention lingerie on TV. But the gamble paid off, and Cross Your Heart bra is now synonymous with pioneering bra design. Today, Playtex continues to sit at the forefront of women's undergarments as an eco-responsible brand, crafted from fabrics that have all been responsibly made to the highest quality standards. Playtex bras sale? See if your favourite bra has been reduced in price at Harris Scarfe today.

Discover The Comfort Of Playtex Wirefree Bras

Made from lightweight, soft and breathable fabric, Playtex wirefree bras are highly versatile, which means they can be worn under a range of clothing. With a sheer illusion neckline and convertible straps with back adjustment, this design provides the support of an underwire by lifting and shaping from the sides and back. Playtex wirefree bras are designed with full coverage bra cups and comfort straps for ultimate flexibility and support without a digging wire.

As Part Of Our Complete Bra Range, You'll Find The Following Playtex Bras:

You'll love the range of Playtex bras you know and love available at Harris Scarfe. Find great styles at great prices and start feeling comfortable and confident with a new Playtex bra. Popular styles you can find at Harris Scarfe include:

  • Playtex Ultimate Lift and Support Bra

    The Playtex Ultimate Lift and Support Wirefree Bra features ultimate lift panels that provide natural shaping and support, cushioned comfort straps that relieve shoulder pressure and help prevent strap dig in, and a feminine classic floral print and lace trim detailing. Be amazed with the lift and support without wires, the comfortable band is wide and has fully adjustable hook and eye closure for the perfect fit.

  • Playtex Cross Your Hear Bra

    The famous Playtex Cross Your Heart bra is identifiable by its X-chest construction that separates and lifts the bust while ensuring the perfect fit. This bra also features a power mesh back for added strength and stability, wide straps to prevent skin-pinching and a full cup to assist with the separate-and-lift design.

  • Playtex Comfort Revolution Bra

    Without the assistance of wires, the Playtex Comfort Revolution provides you with full support via inbuilt foam cups and targeted knit-in zones. It's created from four-way stretch fabric to provide you with the 'give' when required but without losing the integrity of the bra's construction. You won't believe such support can be achieved without wires - but it can!


We're excited to be able to show you our Playtex range of bras. Feel free to head in-store to speak with one of our friendly customer service team or you can browse through our Playtex bras and purchase online. All online purchases come with free shipping if you're spending more than $95, as well as a no-hassle returns policy and convenient, cost-effective Buy Now Pay Later options. So, don't hesitate to start shopping right now! We'd also love to welcome you as part of our HS Friends for member-exclusive deals, 'member only' shopping days, and 'first in' sneak peeks of our new arrivals. Join today! Shop our entire range of Playtex bras online or visit us in-store today and discover the Ultimate Bra Sizing Guide to find the perfect fit.