Fila is the world's elite Italian sports brand. Fila are driven by design. Fila believe in enhancing the individual’s performance, without hindering the natural performance features of the body.
Fila view sport as an identity, not an activity. We engage in sport as much for its sheer beauty as we do for the joy of participation. We celebrate the ideal that the majority of individuals perform for an audience of one.
Fila believe that the art of sport stretches us as human beings — mentally, physically. spiritually and emotionally - leaving us better than we were when we began.
Through innovative design, luxurious materials and attention to detail, Fila helps individuals recognize their greatest potential and enables them to achieve ultimate fulfillment in the pursuit of sport — one person and one performance at a time.
Fila was created in Biella, Piedmont by the Fila brothers In 1911. Fila originally started by making clothing for the people of the Italian Alps, and evolved to manufacture sportswear for men, women, children and athletes. Originally the company's primary product was underwear, before moving into sportswear in the 1970s. It was FiIa’s endorsement of tennis player Born Borg that kickstarted the brand’s relaunch.
Sports personalities wearing Fila include; Agi Szavay, Andreas Seppi, Anna Chakvetadze, Dmitry Tursunov, Fabio Fognini, Hee Won Han, James Blake, Janko Tipsarevic, Karin Knapp, Kim Clijsters, Marin Clinic, Marina Erakovic, Stacey Lewis, Svetlana Kuznetsova.